The quality of content also plays a very important role in SEO, as Google will ‘scrape’ the page to obtain important and relevant keywords and information. It must be clear, informative and on topic. The more well written the text content is, the more visitors are likely to read it and refer others to the site. But the more it contains important keywords relevant to your business, the more information Google will pick out, thus helping search results.
Include the keywords and phrases that have been used in the Meta tags, which should make up approx. 5% to 20% of your content, but being careful not to overcrowd (so not to be penalized for spamming). Important keywords should be in the beginning of the page as they are given more ‘weight’.
It is also important to ensure that all images within the content have descriptive ‘alternative text’ applied to them, such as “Baxters Estate Agents, Bath and Somerset”.
If you have an image slideshow, we can also add descriptive alternative text to those images as well, such as “Bath Estate Agents”, providing another association to the business.
It is useful to name each image you provide to us according to its description or how you wish for it to be referred in the ‘alt text’ field. We will then use this within the website.
It is important for each page to have a Header tag, and to be used as effectively as possible, such as “Welcome to Baxters Estate Agents, covering Bath, Bristol and the South West”.
This is an internal link that points to another page on the same website, for example a home page ‘call to action’ might link to the Services page, on the same website.
Internal links allow users to navigate a website, helps search engines browse the pathways of a website, and also helps spread link juice (ranking power) to flow throughout the entire site, thus increasing the ranking potential for each page.
However, it is also important to not have too many links on one page because it dilutes the amount of equity passed to each link.
External links are other websites that links to your website. Much the same if you link to another website, this is also considered an external link.
External links are considered to be the single most important objective for attaining high rankings by SEO experts, with Google themselves highly recommending this technique. This stems from the idea that it is one of the hardest metrics to manipulate, and therefore one of the best ways for them to determine a websites popularity. Search engines basically consider them as ‘third-party votes’.
There are many factors used in determining the value of external links, some of these include:
1) The trustworthiness of the linking domain.
2) The popularity of the linking page.
3) The relevancy of the content between the source page and the target page.
4) The anchor text used in the link.
5) The amount of links to the same page on the source page.
6) The amount of domains that link to the target page.
7) The amount of variations that are used as anchor text to links to the target page.
8) The ownership relationship between the source and target domains.
This is something that you can maintain, ensuring that your website domain name appears on external websites, following the recommendations above.
We will upload a sitemap to the website after it has gone live against the domain name, which will list all pages within the website so that Google can locate them easily.