Website Content & Process


What happens next?

Once the order has been confirmed by our Customer Services team it will transferred to the Design team and you will be provided with an estimated start date. This is the earliest date the project will open with Design, rather than when the website will be complete.

Our Design team will be in contact with you to ‘open’ the project and obtain the required information and answer any questions. Contact is limited prior to this as they are busy working towards your project ūüôā

But there is lots you can do in the meantime to minimise any delays. Please work through the following steps to gather the required information and content:

1. Choose Your Preferred Design

We have a collection of 12 pre-design website designs available for you to choose from. These will be styled to match your branding, content, and chosen pages.

Please choose one of the following as your preferred layout:

Theme R1

Theme R2

Theme R3

Theme R4

Theme R5

Theme R6

Theme R7

Theme R8

Theme R9

Theme R10

Theme R11

Theme R12

If you would like to see some of our live customer examples please visit our portfolio here.

Please note the following;

* The website will follow the above chosen ‘Baxters’ demo installation and its defined ‘colour-way’. This is the default ‘out of the box’ design that your website will be based upon. Some customers may have paid for extras on their own website and therefore will no longer reflect the default setup.

** Once the website has been setup it is not possible to change to a different theme without incurring a charge and reschedule. Therefore please give plenty of thought towards your preferred design.

*** All designs have the same property functionality so think about which website design will best for your business and its property data. The property layout will remain the same as per your chosen theme. We cannot mix and match.

**** Web pages are capped at 9 based on the standard package, unless otherwise agreed.

Further FAQs can be found here.

2. Domain Name

You will need to register a domain name before it can be used with the new website. There are many online companies offering these services for a relatively low upfront cost.

You will need to inform us of the domain name when contacted by our Design team. This is what will be associated to the new website.

If you have multiple domain names in use we can assist and advise on this also.

4. Website Content

Ok, so you have picked your preferred website layout and registered the domain name. What next?

Before we start building the website you will need to provide us with ALL required content and imagery. Please ensure you have met all requirements on this page and within the provided guides.

The following guides will run through all text content and imagery needed to start work on the website. Click your chosen layout below, and you will be provided with our content guide to download and populate.

Theme R1

Theme R2

Theme R3

Theme R4

Theme R5

Theme R6

Theme R7

Theme R8

Theme R9

Theme R10

Theme R11

Our standard 9 web pages are:

  1. Home
  2. Latest Properties (contains default property powering)
  3. Properties For Sale (contains default Agent property powering)
  4. Properties To Let (contains default Agent property powering)
  5. Our Services
  6. About Us
  7. Request a Valuation (contains default Agent property powering)
  8. Register With Us (contains default Agent property powering)
  9. Contact Us

If you would like to adjust the standard pages to suit your business, for example instead of ‘Properties To Let’ you might prefer ‘Commercial Properties’ instead, please provide details alongside your content. Any substitute pages must be like-for-like or an additional charge will apply.

* Any additional pages over 9 are charged at an hourly rate of £40+vat, with a minimum of an hours charge. A quote will be provided for any extra pages once we have received all written content, or unless otherwise agreed.

We recommend no more than 15 pages in total to keep the website and build time sensible.

I already have one of your websites, do I need to write the text again?

No. If you already have a website from us and wish to use the same text content then we can simply reuse what you already have like-for-like.

However it is likely it will be missing other required information, so its best to use the opportunity to go through everything and give it a fresh update!

If you have a 3rd party website that is not built on this platform then any pages over the standard 9 will incur a charge to setup.


In addition to what is requested in the above content guides, please provide us with any other imagery or graphics related to your branding, such as flyers, brochures etc. The more we have available upfront, the more we can match the website to your existing branding to achieve a consistent style throughout.

Search Engine Optimization

We will populate the website with meta tags, title tags, image alt tags, and also add schema data, compression and make sure Google can see all that it needs to as part of the build process.

However there are things which you can do to further improve search engine optimisation, such as when preparing the text content. Our SEO Guide will provide a good insight on the mysterious world of search engine optimisation, and if followed correctly will help you achieve a good position in Google without the need of expensive seo consultants!

If you already have an seo consultant who would like to provide guidance and assistance in line with your marketing campaign, then we are happy to work with them where possible to achieve a result you are happy with.


I have gathered all my content, what next?

Please save your gathered content until you are contacted by our Design department, prior to when the project officially ‘opens’.

Contact with the team is restricted prior to this point because they are busy working through other projects. The more we distract them, the fewer websites they can build! ūüôā

At the point they open communication with you they will ask you to confirm your preferred website theme and domain name. Please have this information ready.

We will also ask you to provide all website content and will then be available to answer any questions you might have. The website will be queued to start, and we will provide an estimate on when to expect a link to proof your new website.

How long will it take to build the website?

Once we have started building your new website we aim to provide a link to proof in 1 > 2 working days (we are super quick!).

However if you have requested extra pages or features then the build time may increase slightly. So please consider this ahead of requesting any additional items.

When you have received the link to proof the website it will then reside with you to communicate any further requirements or adjustments. We will work with you as quickly as possible to move the website towards completion and sign off.

If you have a preferred deadline or launch date please communicate this to us at the start of the project.

Why can’t you provide an exact start or completion date?

There can be many different unknown variables which could influence the start of a project. For example if a prior project were to take longer than expected or we were to encounter an unforeseen problem then it could slow down the progress of subsequent projects. But equally, it can also go the other way and things can progress more quickly.

For this reason we can only provide an estimated start date, which will be communicated to you once content is received and again when the project is allocated to a designer.

We advise against planning any solid go-live dates or launches until you have received first proof of the website (allowing you to determine what remaining work needs to be completed) and only once you have held a conversation with the Designer to see what is feasible.

When will the website go live on the internet?

When you are happy no further changes are required to the website we will provide you with a sign off form to submit back. This will mark the end of the project and prompt instructions from us explaining how to put the new website live against the domain name.

This stage of the project will not be triggered unless you inform us when you are happy to sign off and ‘go live’ – which is when the new website will be attached to your domain name and publicly available on the internet.

How long will it take to put the website live?

Once the domains IP is changed as instructed by us, the new website will go live almost instantly. However it can take a short while to propagate across different ISP’s and this is normal.

*Changes to the domain do not sit under our control and will either need to be applied by you (via the domain control panel) or by your domain registrar (being the easiest option).

Website FAQ’s

If you have another question that isn’t answered above, its possible the answer can be found on our website faq’s page below: